How to get your classified ad noticed

As with everything, once you know how to do somehing properly you will increase your chances of success and placing classified ads is no different.

With many small mail order publications, the cost of classified ads is extremely reasonable. The trick is that you have to run several to pay off any money unless the publication is not dominated by classifieds. Otherwise, people will simply skim them over and more than likely miss your ad. Therefore, before advertising in any publication, make sure you write and request a sample copy. This way - you'll know up front how noticeable your classified ad will be. You also will know the length of classified ad to run.

(Example: if most of the ads are short, you can run a longer one and be noticed easier.)

Probably the most effective classified advertising is in national publications like The National Enquirer, Star Magazine and Small Business Opportunities. But who has enough money to pay for a classified ad in these when the rates are $6 to $10 per word? You do! That's right! Now there is a way that almost everyone can appear in these highly-circulated and target-marketed publications for $50 or less!

First of all, get yourself a Voice Mail Box.

The easiest way to do this and also the most cost effective is to get yourself a Skype account set up on your computer and record or mix together a .wav file message on a plug in recorder called Taipur.  It will save you getting an extra dedicated telephone line.  Alternatively you can subscribe to Skype’s own voice mail.  The one draw back is that your computer must be on all the time to receive calls. 

Now start placing classified ads asking people to call your Voice Mail Box number instead of sending in $1 or a first-class stamp for more information (like you do in your ads now.) When they call, you will have a recorded message describing your product or service in more detail. At the end of the message, you will ask the person to leave their name and address so you can mail them additional information with an order form. Now, 24-hours a day, your Voice Mail Box service will be working for you. Once or twice a day, you can call the Voice Mail Box yourself and retrieve your messages (this doesn't cost you anything.) Write down the names and addresses and immediately send them follow-up materials as promised.

You would be amazed how effective this form of marketing really is. The call doesn't cost you anything and you have up to 2 minutes on your recording to tell the caller more about what you're selling. It sure saves classified word space and cost - plus, callers are more excited about your product or service when they hear a "real" voice telling them about it. You'll get a lot of fantastic leads and increased business!

Here are a few examples of classified ads you can run in national publications that will draw inquiries for you:

Start your own publishing business.
Call (number) Make money with me.
Call (number) Free business information.
Call (number) Start a real business.
Call (number) Free gift.
Just call (number) Make $1,000's.
Call (number) Stay home and make money.
Call (number)

Of course it depends on the product you are trying to sell. You want to make your ad generalized so a lot of people will call it and listen to your message. You can qualify them and eliminate people not interested in your product or service because when they call, you'll tell them everything you wanted to say in a classified. If they listen to the entire message and leave their name and address to receive your materials - they are probably interested in what you have to sell.

However, don't be too generalized. If your product is bookkeeping services, say "Low-cost Bookkeeping services. Just call (number)."
If you offer items for re-sell, say "Distributors needed for new product. Call (number)."
And if you sell gift-type items, say "Free gift catalog. Call (number)."
After you test a few out first in the low-cost publications - you'll be
ready for the big time!

When recording your voice mail message try to be innovative with your writing and sound dynamic and positive. You have a limited short possible only one time to get your message across so sell it.  If you can find something that will be a memory jogger all the better.

 Have fun!

Reprinted from an article on Business Solutions

Lee Porter an author and entrepreneur for Health Sufficiency, a continuing health, education and business development company showing people how to build personal and business success. Business Solutions

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